At NAI Elliott, we pride ourselves on being a company that is deeply rooted in values, guiding us through every aspect of our business. Whether it’s managing a portfolio, brokering deals, or providing financial oversight through accounting, our values are the bedrock of our success. This month, we reflect on how these values are not just words but principles embodied by our brokers--new and seasoned--in their every day actions serving clients.
Large Or Small, It Matters
At NAI Elliott, we believe that every transaction, client, and employee is important. The value of "Large or Small, It Matters" is central to how we approach our work, and it's not just about the size of the deals—it’s about the respect and attention given to every task and individual.
David Moore, a new broker in our two-year training program, where associate brokers are introduced to the regional market and mentored by an experienced team or individual, has experienced this firsthand. "I appreciate that the retail team truly gives equal weight and value to ‘mom-and-pop shops’ as well as national retailers," he said. "You never feel like a deal is less important because it’s smaller. Those transactions mean a lot to everyone involved in them."
This value extends beyond our clients to how we treat our team members. Gael Zongazo, who was in David’s position three years ago, reflects on how this principle shaped his early career: “Even as a junior member, I felt like a valued part of the team, never left out. There was always someone available to answer questions or collaborate on work.” This focus on inclusivity and support creates a culture where every member of our team, no matter their level of experience, is recognized for their contributions.
Whether it’s working on a small property lease or managing a large-scale asset, we approach every opportunity with the same level of care and attention. In commercial real estate, where deals vary in size and complexity, our consistent commitment to this value sets us apart and ensures that all clients, regardless of their scale, receive the highest standard of service.
Relationships Mean More Than Business Transactions
In an industry often defined by the bottom line, NAI Elliott operates with a clear understanding that relationships are more important than any single deal. Building lasting, meaningful connections with our clients, partners, and employees creates sustained success.
For David, this value was one of the primary reasons he chose to join our team. "I’m really turned off by environments that feel transactional," he shared. "The ‘relationships mean more’ value was what encouraged me to apply to NAI Elliott. The core ethos of a business speaks volumes, and the employees and partners here live it out."
This culture of prioritizing relationships is evident throughout our brokerage team. Gael, now a seasoned broker, emphasizes how crucial relationship-building has been to his success. "I’ve learned from mentors George Macoubray and Nick Stanton that picking up the phone, having personal communication with clients, and responding to them quickly helps grow relationships faster," Gael explained. "The clients know they’re important to us and feel we’re on their side."
We understand that clients aren’t just seeking brokers—they’re looking for trusted advisors who can guide them through important decisions with care and integrity. This approach has allowed us to foster relationships that go beyond a single transaction, creating long-term partnerships with clients who trust us with their most significant assets.
For a new broker like David, this value is crucial. "I’ve had to trust my team and NAI Elliott’s management and ownership to guide me into an entirely new career," he said. "There’s not a sense of floundering or ‘sink or swim.’ It’s a learning environment where I can ask questions and feel supported." Trust within our team enables new brokers to grow in an environment where mentorship and guidance are prioritized, setting them up for long-term success.
Gael echoed this sentiment, noting how the leadership at NAI Elliott fosters a supportive environment where trust is paramount. "The brokerage director and company owner aren’t competing brokers, which helps me know they have my best interests at heart. They’re both on my team, and they ask how I’m doing. We’ve built trust."
With clients, trust is often the difference between a one-time transaction and a lasting relationship. Gael recounted a recent success story: "I leased two big out parcel spaces in Tigard, and the clients were happy with the success of the transaction and how they were treated through the process. Now they trust me with other listings in their portfolio."
This level of trust doesn’t come easily—it’s earned through consistent communication, reliability, and putting the client’s needs first. At NAI Elliott, we’ve built a reputation for being a brokerage that clients can count on, not just for one deal but for the entirety of their real estate journey.
At NAI Elliott, we live our values every day. Whether it’s treating every transaction and employee with the respect they deserve, prioritizing relationships over business, or building trust with our clients and each other, these values guide us in everything we do. Our team—new and experienced alike—continues to carry these values forward, ensuring that we provide the highest level of service in the Portland commercial real estate market. As we grow and evolve, these principles remain our foundation, ensuring that we continue to thrive in an ever-changing industry.
Join A Like-Minded Team
NAI Elliott's culture is built on trust, relationships, and shared success.
Do these values resonate with you?
We’re actively hiring both new and experienced brokers to join our team. If you're ready to grow with a company that values meaningful connections and long-term success, we’d love to hear from you.
